Wine@Com press release #1 - stay tuned!

FIJEV Symposium at Hochschule Geisenheim University

Thursday, 7th of May 2026

Warm invitation – take part in the summit meeting of wine communicators!

Professional communication has rarely been as important as it is today – especially in times of crisis!

FIJEV is proud to invite you to a unique symposium: Together with the globally renowned University of Geisenheim, FIJEV is hosting the first global symposium on wine communication!

"It is very important to me that wine experts from all over the world meet for an open exchange and present strategies for the digital wine communication of the future.“ - Wolfgang Junglas, President of FIJEV.

„We are very happy that FIJEV will be launching the Wine@Com conference and hosting it in Geisenheim in May 2026. Discussing communication approaches for the wine industry is a key element to support the wine sector in developing new solutions to face challenges and seize opportunities for a new, prosperous and sustainable future.” says Prof. Dr. Hans Reiner Schultz, President of Hochschule Geisenheim University.

The first international Wine@Com symposium presents the current state of wine communication and offers orientation and strategies for the future. The international wine journalists' association FIJEV is organising an interactive meeting with major communication players from the international wine scene – supported by national winejournalist federation like Weinfeder e.V. from Germany.

Target groups: Wine producers / Students / Wine Associations / Wine marketing organisations / Wine Publishers / Wine journalists / Wine marketing agencies / Influencers / Marketing departments of wine producers / Wine fairs /

Place: Hochschule Geisenheim University, GERMANY

Conference language : english – translations will be offered.

Subjects:

Wine communication in the crisis – speak positive! Wine–Journalism versus Wine-Influencer: which one reaches more consumers? Wine Guide book versus Wine app The Role of AI in Wine Communication

Information hub - GERMAN WINE INSTITUT – inspires multipliers wordlwide

Social Media trends in wine communication Winegrowers take over digital communication for their business themselves Shaping the Future of Wine: How Businesses, Communities, and Landscapes Drive Transformation

SPEAKERS:

Tamlyn Currin / Senior Editor at JancisRobinson.com

Frank Schulz / GERMAN WINE INSTITUT

Felicity Carter / Drinks Insider

Bernard Burtschy / President Association of French wine press

Prof. Dr. Gergely Szolnoki / Hochschule Geisenheim University

Sol Gradman: CEO ASG Ltd., wine journalist, international wine judge

Prof. Dr. Simone Loose / Hochschule Geisenheim University

Prof. Dr. Jon Hanf / Hochschule Geisenheim University

Extra:

Workshop Storytelling in Social Media with students from Hochschule Geisenheim University

TIME TABLE: